Increasingly, the big companies that animate their logo, thus improving and transmit much more. Thanks to this, they capture the attention of their customers in an easy and fast way.
Our brain detects the movement of any image. Even without looking directly at it, our eyes will go to that part of the web or image that is in motion.
Given the knowledge of this attitude on the part of our brain, why not use it to attract our customers to a particular area?